Privacy Policy
Last updated: August 14, 2025
This Privacy Policy describes how Bappe (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from bappe.in (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect (and have collected over the past 12 months) personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us (e.g., messages sent through the Services).
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device and browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
How We Use Your Personal Information
- Providing Products and Services. To perform our contract with you, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges or other transactions, creating and managing your account, arranging shipping, and facilitating returns/exchanges.
- Marketing and Advertising. To send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services (including tailoring on our Site and other websites). If you are an EEA resident, our legal basis is our legitimate interests in selling our products, per Art. 6(1)(f) GDPR.
- Security and Fraud Prevention. To detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you register an account, you are responsible for keeping your credentials safe.
- Communicating with You & Service Improvement. To provide customer support and improve our Services—our legitimate interests under Art. 6(1)(f) GDPR.
Cookies
We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to run analytics and understand user interaction (our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor services, products and advertising on our Site and other websites.
Most browsers accept Cookies by default, but you can set your browser to remove or reject Cookies. Blocking Cookies may negatively impact your experience and some features may not work. Our website recognizes the Global Privacy Control (GPC) signal and treats it as a valid request to opt out of sharing / targeted advertising for the associated browser or device (and, where possible, your account). Other than GPC, we do not recognize other “Do Not Track” signals.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate interests, and other reasons subject to this Privacy Policy, including:
- Vendors or other third parties who perform services on our behalf (e.g., IT, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping).
- Business and marketing partners who will use your information in accordance with their own privacy notices.
- When you direct or consent to disclosure (e.g., shipping providers, social media widgets, login integrations).
- Our affiliates or corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction (e.g., merger or bankruptcy), to comply with legal obligations, enforce terms of service, and protect or defend our rights, the Services, and users.
Categories Disclosed in the Past 12 Months
| Category | Categories of Recipients |
|---|---|
|
Identifiers such as basic contact details and certain order/account information; Personal information under the California Customer Records statute; Commercial information (orders, shopping info, support); Internet/network activity (Usage Data); Geolocation data (e.g., inferred from IP). |
Vendors and service providers (ISPs, payment processors, fulfillment partners, support partners, analytics providers); Business and marketing partners; Affiliates. |
We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
“Selling” / “Sharing” for Advertising
With your consent, we may “sell” or “share” (as defined by applicable law) certain personal information for advertising and marketing over the preceding 12 months:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers (e.g., name, email address, phone number) | Business and marketing partners |
| Commercial information (e.g., records of products/services purchased) | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third Party Websites and Links
Our Site may link to websites or online platforms operated by third parties. If you follow links to sites not controlled by us, please review their privacy and security policies and terms. We are not responsible for the privacy or security of such sites or the accuracy, completeness, or reliability of information found there. Information you provide on public or semi-public venues (including third-party social platforms) may be viewable by others.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with personal information, please contact us to request deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure in transit. Please avoid using insecure channels to communicate sensitive information.
How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information (subject to applicable law and certain exceptions). We may need to verify your identity (e.g., email address or account information) before responding.
- Right to Access / Know – request access to personal information we hold about you.
- Right to Delete – request deletion of personal information we maintain about you.
- Right to Correct – request correction of inaccurate personal information.
- Right of Portability – receive a copy of your personal information and request transfer to a third party where feasible.
- Right to Opt Out of Sale/Sharing/Targeted Advertising – direct us not to “sell” or “share” your personal information or to opt out of processing for targeted advertising. If you visit our Site with a GPC signal enabled, we will treat it as a request to opt out for that browser/device (and, where possible, your account).
- Restriction of Processing – ask us to stop or restrict processing.
- Withdrawal of Consent – where we rely on consent, withdraw it at any time.
- Appeal – appeal our decision if we decline your request by replying to our denial.
- Managing Communication Preferences – opt out of promotional emails via the unsubscribe link. We may still send non-promotional emails (e.g., about your account or orders).
You may exercise your rights where indicated on our Site or by contacting us using the details below. We will not discriminate against you for exercising your rights. You may designate an authorized agent to make requests on your behalf; we will require proof of authorization and may ask you to verify your identity directly with us.
Complaints
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live you may have the right to appeal to us or lodge a complaint with your local data protection authority (for the EEA, see the list of supervisory authorities provided by the European Commission).
International Users
We may transfer, store, and process your personal information outside the country you live in. Your information may also be processed by staff and third-party service providers and partners in these countries. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (or UK equivalents), unless the destination country has been deemed to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:
- Email: sales@bappe.in
- Address: Near Bus Stand, GT Road, Khanna 141401, Punjab, India
For the purpose of applicable data protection laws and unless explicitly stated otherwise, Bappe is the data controller of your personal information.
